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Online Activity on Friendship Day

Happy Friendship Day

  • Introduction
  • Evolution of Friendship Day
  • India adaptation of Friendship Day
  • Friendship Activities
  • Search Keywords for Friendship Day
  • Greeting Methods
  • Social Media Developments


Friendship Day is an occasion to cherish in life for the presence of friends and their friendship.

Friendship Day is a marvelous movement to celebrate the one and only special relationship – “Friendship” which makes people elated and feel secured. At every point of time in life, one needs a friend to share joy, sorrow, ideas, dreams, aspirations and fun. Friendship is like a blend of attachment, affection, care, respect, trustworthiness and lots of happiness.

Friendship Day is celebrated all over the world as a tribute to the long lasting companionship. In the ever growing professional lifestyles, people hardly get time to spend time with their friends. The reason behind the celebration of friendship day is the strong feeling of people to spend time and share life with friend at least for one day. In the year 1935 the United States Congress announced the first Sunday of August as the National Friendship Day. From then onwards it has been a day to cherish for the rest of the world. Today everyone celebrates Friendship’s Day with enthusiasm and joy.

A special day dedicated just for friends is something that everyone looks forward to.

Read the rest of this entry »

Google new social networking website – Google+

Google Plus:

Much awaited Google social networking website “Google Plus” has launched finally on June 29th.

The website allows users to share photos, links and videos with friends, family and colleagues.

The key difference between Google’s plus and other social networking sites is the privacy. Google plus user can share messages/news with specific people instead of “sharing with everyone in friends list”

Google+ has interesting features like Circles, Stream, Huddle and Photos.

  • Circles: This feature overcome biggest drawback of Facebook’s privacy policy. With Circles, we can share some things with colleagues, others with your family, and almost nothing with your boss.
  • Sparks:This is all about sharing. This feature allows sharing news and articles around throughout the network. The +1 button is important feature to recommend content around the web.

I want to share pros and cons of the Google Plus to get clear idea about usage, features and how exactly useful for social media savvy.



1. Privacy: Google+ makes easier to share messages to individual circles. Users can personalize friend lists for better privacy and sharing the news.

The feature encourages users to group their friends together by category — eg. school friends, relatives, work colleagues etc. what we share with close friends doesn’t necessarily need to be shared with our boss.

2. Mobile Chat: Providing non-SMS group chat application for mobile phones called Google plus Huddles

3. Group Video Chat:

The feature allows users to join groups together for video chat.

Google released ‘Hangouts’ feature to target the market currently occupied by Skype.


Having worked remotely, a ‘Hangout’ has a lot of value. This allows for a video based group chat, we can invite users, or others see within a circle and join.

4. Integration:

Google+ users can integrate multiple Google products to one location. Like Latitude, chat, +1, Chrome, Google Profiles, new Google page designs, Google One Bar, Gmail and Android.

5. Mute:

Google+ gives an option of ‘muting’ a conversation if users don’t want to view it further.


1. Noise in the Stream:

The posts are pushed to the top whenever there is a new comment posted.

Google+ needs to resolve this issue as soon as possible. Most of the users are facing difficulties in finding latest posts. But it’s well-organized in Facebook.

2. Doesn’t Work With Google Apps

3. Lack of Search

Google+ doesn’t have search functionality for finding content in the network.

4. Google+ does not offer one nice feature of tie up account with other social accounts like LinkedIn, Twitter into profile.

Comparison Google plus Vs Facebook:

  • According to comScore stats in May’2011, following are the web analytics metrics for Google and Facebook.
  • Major Facebook’s weakness is privacy practice, Google + offers flexibility in sharing content with users selectively.
  • Facebook is making lot of money from advertising. But for now, Google+ will be ad-free.

Drive quality traffic to e-commerce portals through organic SEO

Just imagine you want to buy an online gift for someone. What could be your next step? Undoubtedly you go to Google and search for the item/gift you prefer to buy or search for ecommerce portals, right! Running from pillar to post on net, you find ‘n’ number of e-commerce portals offering variety of products with exciting discounts and free shipping. How can one decide which portal is the best?

People always prefer the top websites that get displayed on the search engine results page. Knowing the fact that customers prefer the top most sites on the search results page, e-commerce portals adopt online marketing methods to optimize their websites to increase visibility, create brand awareness and increase sales. The traditional technique of online marketing is Search Engine Optimization (SEO), which one can adopt to move up the rankings and finally appear on the first page of search results. SEO is a method of the optimizing webpages for improving its search visibility and increasing its ranking. Read the rest of this entry »

How does PPC Analysis work?

PPC Analysis is the major aspect to design a campaign for the client. In the process of PPC analysis, you can know the base

of your campaign like PPC keywords, daily budgets, cost per click, daily traffic and how well one can make it a top PPC campaign.

Step 1: Understanding the client’s business requirements?

In PPC Analysis, the foremost requisite is to do a thorough analysis of the client’s business, website and its requirements.

Step 2: Collection of Keywords:

The most important and efficient part of PPC analysis is to collect keywords relevant to client’s business. There are many methods by which the keywords are collected:

  1. Collection of keywords from the Meta tags available on client’s website view source.
  2. Collection of keywords from the competitors website
  3. Manual Collection of keywords from understanding the business of the client
  4. Collection of keywords based on the information provided in the questionnaire
  5. Last but not the least, collection of keywords with the help of the keywords tools available online like:

The above mentioned keyword tools provide the monthly search volume for the collected keywords.

Step 3: To find out keywords searches:

In the PPC Analysis, it is possible to find out the number of searches that each keyword performs for a month by usage of Google AdWords Keyword Tool ( Also in this stage, an average search volume can be determined by using this tool which provides the searches for Google.

To find out the total search volume that the keywords would generate in Yahoo and MSN, the following formula is used:

Yahoo searches = (1/3) of Google searches

MSN searches = (1/3) of Yahoo searches

Total Searches = Google Searches + Yahoo Searches + MSN Searches

Step 4: Categorize Keywords

After collecting keywords that are unique, they are tested for frequency and capacity for each keyword search; the keywords are then to be formed further into three categories:

  • The first category persists if the client has a brand name and image in the market. The keywords related to the brand mark are called branded keywords. All the branded keywords are moved to the branded keywords category.
  • The second category is High Volume Keywords, the keywords which have high volume searches. All the keywords which have high searches are moved to this category.
  • The third category is low Volume Keywords, the keywords which have low searches. Al the keywords which have low searches are moved to this category.

Each category requires a minimum of 30 to 40 keywords to generate in each category depending upon the requirement. The remaining keywords and searches are listed in adjacent sheet named “Keywords”.

Step 5: Setting bids for keywords

The most important aspect in PPC analysis is setting bids for the keywords. The process of setting the bids is done through Google Traffic Estimator Tool – ( The tool finds out each keyword’s average Cost per click, for which one needs to provide the list of keywords and select the language and country.

Usually, if the keywords are generic keywords, take the average CPC for 3rd position. If the keywords are branded keywords, take the average CPC for 1st position and if the tool doesn’t provide the average CPC for a particular keyword, then take it even low bid.

Step 6: Calculations based on CTR and Conversions rates

The ultimate process of analysis is taking the CTR & Conversion rate based on past experience on the same domain or if it is a new domain tries it with taking the industry standards. Sometimes client also provides the metrics based on previous run rates. Based on the CTR and conversion rate; Clicks, Cost and Conversions are calculated.

Does real time tracking really help in PPC Marketing?

Yes, of course it helps!

Real time tracking is the major aspect in PPC marketing. It is because of this exclusive option that many advertisers choose PPC as their marketing tool. Real time tracking is testing the whole process of PPC campaign for its uniqueness and efficiency. The technique involves to test the effectiveness of keyword and phrases, per ad traffic generations, per ad conversions, and many more measurements which helps campaign managers to alter campaigns almost in real-time. It adds more value to the campaign as unlike the printed piece or mailer, the bad performing ads can rectified and modified with in hours and not days.

Coming closer to the concept let’s discuss what is this real time tracking and how is it applied in PPC marketing……

When an advertiser approaches the provider, the provider prepares a PPC market plan after making a thorough analysis of the advertiser website and business. After making the analysis of the advertiser business, PPC managers develop a unique set of keywords which can reliably bring business to the advertiser. They create a Google adwords account to run the campaign of the advertiser. In the process, the advertiser will also have access to the account, website code and conversions page. The process of accessing, checking and modifying the tracking details of the business and leads is real time tracking. When the Google adwords account is opened for the advertiser, the real campaign begins where few lines of HTML or other web based coding called as code snippet are placed in the advertiser website to check and measure the success rate of the campaign.

Once the code snippet is installed in the advertiser website, one can access conversion tracking reports from the campaigns page, conversions page and the report Center. For every one hour one can have the option to see the conversion reports status. According to the status on conversion, advertiser can flexibly track his preferences.

In more clear terms, conversion tracking is placing a

cookie on website. If the user clicks on advertiser ad in the website and reaches the conversion page, the user’s browser sends the cookie to a Google server, where a small conversion tracking image is displayed on advertiser site. In such cases, Google records a successful conversion. The whole information is available within the “Campaigns,” “Conversion Tracking,” or “Report Center” sections in AdWords account.

Search Engines Rank ??

search Engines rank webpages not websites

What is the right answer of this question ?

Confused :O

Answer is 3 or c

Here I explain the answer :)

As we know spiders will do the job for search engines, spiders crawl the web

and Indexers do the job of indexing and presentation server do ranking of each query. In this process of serving results to user, Google identified WebPages and assigned a unique code for doing this process so Google identifies webpage’s not websites.

According to search engine terminology webpage is denoted as a Document.
Google emphasized this word to ease the webmasters confusion

Keyword Research – Critical part of SEO

Keyword research concludes the list of keywords you should be targeting for your website to rank higher in search engines. Most people think that they know which keywords they should target and may target wrong set of keywords and lost in search in search results. There are also keywords that you may not be able to rank well for without a lot of time and significant amount of link building regardless of how well you optimize your site. In addition, there are keywords that other people will use to search for what your site offers that you would never even think of. So keyword research should let you know which keywords are more popular and also other new keywords to target.

Planning to optimize a website without the keyword research is like trying to pick apples from a tree without first checking to see if there are any apples on it or if the apples are within your reach.

There are two main distinct features in keyword research. The first is keyword popularity, how often are the keywords used actually in searching process. The second

one is competition research. Competition research starts with analyzing your web pages to determine how competitive your site is both in general and for specific keywords.

Without good keyword research, your search engine optimization efforts will be like firing a gun into the dark. You may choose keywords that are not searched for or keywords that are way too competitive for your site at that time. It’s best to know what you need to be targeting.


Best Link Building Practices

Being a leader in your niche, having a beautiful website, you may be a promising service provider, but if you go unnoticed among potential clients, all your efforts will be of no use. Link building is an important online marketing strategy that makes your website visible on the web. However, care should be taken while considering the websites for links building as linking to bad websites can hamper your online reputation. Here are some great link building practices that you can practice to get your website noticed among potential clients.

• Articles/ press releases: Getting links from press releases and articles is one of the best ideas. Submit your articles to reputed article submission websites like

Ezine and ArticleBase. It is highly probable that people visit your website by clicking the links that you provide at the bottom of the article. Press releases get you mapped on news specific searches and make your business popular as well.

• Blogging: Having a blog is the order of day. Every business website should have a blog that connects to the customers. Blogs are indexed faster than websites and that is an added advantage. You can also increase your backlinks by commenting on other blogs.

• Social media profiles: Now social media sites have become so popular that drives much traffic to your website. Create your profiles in social media websites and place your website links in the profiles.

• Directory submissions: Submit your website to authoritative directories like DMOZ, Yahoo directory and best of the web. You can also submit links on local directories like yellow pages and get good links


How to Improve Rss Feeds

How to Improve Rss Feeds

RSS is a format for delivering regularly changing web content. Abbreviation of Rss is rich site syndication or Really Simple Syndication. RSS is one of the popular feed formats to promote & Update the content in WWW. RSS feeds are

a great communication medium. Web feeds can bring in significant Internet traffic

Webmaster do submit RSS feeds in search Engines & directories to promote their site, Some of the types of information that can be delivered in RSS feeds include blog feeds, article feeds ,forum feeds, news feeds ,discounts feeds.

Few Tips to Improve RSS Feeds

• Don’t insert html titles in Channel title to improve the compatibility of Rss Feed

• Title plays a key role in attract the visitors.

• The channel description should contain related keywords and phrases, but it should be written to capture the interest of readers not search engine spiders

• Keep Rss Feed Item titles same to webpage titles to attract the visitors.

• Feed must be optimized for search engines like websites .

• Consistent grammatical errors will reduce the subscribers

• The image should be no large 144×400 and it is recommended that the image be 88×31.

• Most RSS readers will display the feed image above the feed content

Source :

Important SEO Guidelines for Web Designers

Web Site Designers main aim is to design a good look & Feel web site, and also it is the key behind the web site marketing success. But, A Search Engine Friendly Web Site Indexes fast and get higher ranking in Search Engines that drives more

traffic to the website. Web Designers should not only look for “Look & feel” but also they have to increase Search Engine Friendliness through their website design, as Search Engine Friendly Web Site indexes fast and get higher ranking in Search Engines

SEO Guidelines for web Designers

Style Sheets: Web Designers must use external Style Sheets instead of internal style sheets for Web Design. External Style Sheets will avoid complexity in a web page

Hidden Text: Hidden text is computer text that is displayed in such a way as to not be easily readable. Hidden text is a famous Black Hat SEO Method. Because of some style sheet errors hidden text may created in a web site so web designer should be careful in checking and avoiding such errors.

Error Free HTML pages: Web Designers must validate Web Pages to Through the W3c Guidelines. HTML errors create troubles to spiders. So Review and remove HTML errors with proper validation. W3c HTML validation tools are best to identify & resolve the HTML errors

Tables & Nested Tables: Using Tables & Nested Tables in Web Designs create complexity to Search Engine Spiders. So avoid Tables and use “Div” Tags.

Deprecated Tags: These are older HTML tags and attributes that have been outdated by other more functional or flexible alternatives, and no future support can be guaranteed. Hence avoid using Deprecated HTML Tags & Attributes in web pages as these may increase the page loading time, which is one of the SEO factors in ranking a web page.

Frames: Using IFrames or frames become a bad way to build pages. Search Engines can identify the frames & Framesets. According to search Engine guidelines, Frames will decrease the trustworthiness of the website. So Don’t Use Frames

Navigation: Navigation is very key part in web site usability. Unclear navigation will create complexity for both visitors and spiders. So use clear navigation methods with HTML text links.