Search Engine Optimization

We know that you want to be listed on the top of the list on Google Search Engine Results Page. But then as there is a saying which usually expressed among many as one cannot become a star over a night. It always takes time for one to get recognized not for a movement or a day but for a long time on a regular basis. To become the most popular and hold the top positions, one needs to have a clear vision and follow a strategy which attracts more businesses and more clients.

If you are looking for some one who can make you not a star over a night but making you more popular as well as help you to acquire a top position in your business. Then YES, Four Divisions is all here to give you prominence and position which is going to last for a long time. We are the people who believe in understanding the business needs and requirements of the client and analyzing its process through research and then formulating a SEO campaign which involves time and quality thinking.

Our unique methodology in arriving at a SEO campaign for a client is well maintained and is highly resourceful. Four Divisions team of professionals are well equipped and exposed to the state of the art technology, with their expertise, we have n number of clients who have successfully arrived at the top positions of the search pages on a regular basis for a long time.

About SEO

• Basically Search Engine Optimization is the process of the optimizing a web page to improve ranking and to achieve higher visibility in search engine.
• It is in deed the process of improving the volume or quality of targeted traffic to a web site from search engine.
• Also the art of understanding search engine technologies and to develop the strategies to make a website rank high

Search Engine Optimization is the process of optimizing the web pages in order of priority on relative keywords in search engines. In optimizing a site, we need to consider certain key factors like editing the content, coding both HTML and associated codes in order to increase its relevance to the specific words and remove barriers in the indexing activities of the search engines. The process also includes Building Quality votes (back links) to the website.

The relevance of the keywords to the text contents of the website is one of the basic elements that affect the website ranking on search engines. The way of understanding between robot and people are very different. For example, if user typed the query as candy with the thought of chocolates in mind, the search engine cannot understand the feelings and imaginations of user and can generate some organization’s website.

Thus Latent Semantic Technology concept has come. It uses the fact that certain words appear in similar contexts to establish relationships between the meanings of the words. It allows textual passages to be compared to each other more intelligently than by directly comparing the words they share. Words that never appear together can be meaningfully compared.

Four Divisions with its unique knowledge base and technical team has developed a LSO strategy where in Four Divisions does a scientific analysis of the client’s website based on the algorithm and keyword performance.

Basing to the wavelength of the client requirement, the strategy is planned in a well-defined manner to achieve the success path for the client. If the client is intended to have only visibility in search engines or being in the top ranking list of websites in particular spectrum of services rather than just being visible on the search engine or If the client wants to get big business leads or moves ahead and wants to get more sales over the website, to what ever may be the need, Four Divisions is very specific in delivering to the catering needs of the clients. Its well defined packages and methodologies towards different segments of business needs of the clients has proven over the years and set itself as a leader in the arena of the LSO based Search Engine Optimization.

Capabilities of Four Divisions SEO services:

• To provide honest trafficking
• Ethical SEO strategies
• Up-to date search algorithms
• Efficient semantic keyword relevancy
• Defined architecture form of navigation structure
• Avoiding unethical techniques
• Highly effective technological solutions
• Proven methodologies

Four Divisions Methods of Optimizations

• Latent Semantic Analysis
• Latent Semantic Optimization
• Latent Semantic Indexing
  • Search Engine Visibility and Management

Types of LSO:

On - Page Factors

• Analyze and improve the feel and look of the client’s website
• Navigation structure is set semantically set with defined architecture
• Dealing with search engine recognized tags
  • Title
  • Meta Tags (Description & Keywords)
  • Heading Tags (H1, H2 & H3)
  • Cloud Tag
  • Bold Tag
  • ALT Tag
  • Anchor /Link Tag
• Fixing Content semantically
• Creating Dynamic search engine friendly URLs
• Checking xhtml/w3c validation, Browser compatibilities, and Page Size and Load time.
• Adding XML sitemap, ROR, RSS, Resource Description Framework and robots.txt file.